This is just what it says! What are the elements that make a particular company compelling and attractive (or not) to work for? EVP is centered on the employment brand, which is the sum of the experiences, values and reputation that is associated with working for a particular company. When talent is in short supply and companies have to go the extra mile to attract and retain top talent, they invest in the EVP. When there is a glut of talent, many firms don’t attend to the EVP very much.