The ‘culture change industry’ is at a tipping point. Sadly, ~70% of change management programs fail. Why? Because values, beliefs, attitudes, and behaviors – which are the lingua franca of the culture industry- are ephemeral and fleeting, and nearly impossible to make stick. Until, that is, you materially alter the physical, day to day patterns of interaction between employees (through design, i.e. ABW) in such a way that employees can work according to their own rhythms. Over time, through natural changes in the pattern languages of interaction, culture too changes. But only naturally! We can get you started on a more natural way of working.