"How do you measure innovation top line and bottom line? You have to have the environment that supports it," said Drew Jones Author of The Fifth Age of Work, "Starbucks is the largest workplace in the world. People pay for membership one latte at a time."

"OpenWork Agency, a global coworking consultancy, has announced the launch of a Consulting as a Service (CaaS) offering for asset owners, real estate investors and developers. Managed online, the platform guides clients through eight phases of the coworking business development process. The platform can also be utilized by organizations interested in achieving greater flexibility in their corporate real estate strategy."

“With the disruption of the commercial real estate industry, the coworking model is incentivizing asset owners to upgrade their portfolio strategy.” - David Walker Founding Partner, OpenWork Agency

"Perhaps, in time, one of the hotel chains will create its own internal brand of coworking space and set a new direction. I envision a decade of experimentation ahead, where elements of coworking and hybrid approaches are tested." - Andrew Jones, PhD, Founding Partner OpenWork Agency

“Co-working started around 2007 and has matured and been embraced by the commercial real-estate industry to generate more revenue per square foot,” says David Walker, founding partner of OpenWork Agency, a workplace-strategy firm in Austin, Texas.