[edgtf_accordion style=”accordion”][edgtf_accordion_tab title=”BASIC PRINCIPLES OF COWORKING”]
Early pioneers of the coworking movement codified the core values of coworking as: community, openness, collaboration, accessibility, and sustainability. We have interpreted these in our own work to focus on: choice, autonomy, flexibility, and community.
[/edgtf_accordion_tab][edgtf_accordion_tab title=”EMPLOYEE VALUE PROPOSITION (EVP)”]
This is just what it says! What are the elements that make a particular company compelling and attractive (or not) to work for? EVP is centered on the employment brand, which is the sum of the experiences, values and reputation that is associated with working for a particular company. When talent is in short supply and companies have to go the extra mile to attract and retain top talent, they invest in the EVP. When there is a glut of talent, many firms don’t attend to the EVP very much.
This is a phrase stolen from strategy consultant Geoffrey Moore. He wrote about the chasm as part of the technology adoption life cycle, defined by innovators, early adopters, late adopters, and laggards. Similarly, we are seeing a chasm being crossed in the coworking industry. As coworking crosses the chasm and late adopters get on board, it is finally becoming mainstream. See the white paper- The Coworking Industry: Then, Now, and the Future for more.
This is a reference to the necessary technology that goes into running a coworking or shared workspace business. This includes the membership onboarding and management software that handles recurring billing for memberships, the booking and billing for the use of meeting and conference rooms, as well as the membership directory for internal uses. This also includes events management, often for after hours events. At the center of the plumbing is a POS system that is the payment gateway for all transactions in the space. Increasingly, the coworking plumbing includes more social tools, so that members can communicate and collaborate with one another and not just with the community manager.