A sub-industry within the world of management consulting that is focused on the role of culture in driving/inhibiting company effectiveness. Often, culture consulting hinges on the establishment of cultural types, which are measured via large surveys. These models capture where a company is now, and then helps establish a roadmap for where a company wants to be in the future. However, like change management programs, these programs are largely out of step with a rising popular culture that is much more individuated than these models assume. Our approach to culture change is a Design-centric approach in that we use the design intervention of coworking to materially alter the patterns of how people work and interact. Only through material changes do lasting cultural changes occur.